Reasons for the Popularity of Fast Food Restaurants Essay Example

Reasons for the Popularity of Fast Food Restaurants Paper Causes of Fast-Food Restaurants Popularity In the United States, the popularity of fast food restaurants is growing every day. Nowadays people can buy a whole meal in those restaurants for just three dollars. The fast food restaurants have been considered to have poor health benefits on the people who consume it regularly. American people consider that fast food restaurants make their life easy and uncomplicated. The popularity of this type of restaurants is increasing because of two main causes; low cost and fast service. One of the most important causes is the low cost. The fast food restaurants offer many different meals at very low prices, which make thousands of families in the United States to choose this type of restaurants as their best option. The most popular fast food restaurants such as McDonalds, Burger King and KFC offer kid menus, special limited offers and games that keep their costumer very happy and comfortable with their menu options. The fast food restaurant can be enjoyed by people of all ages who love junk food. The second cause is the fast service. Thousands of people don’t have time to cook at home because they have many things to do at the same time. For example; most women in the United States have to get up very early in the morning to prepare their children for school, among others things. They divide their time between their jobs and their responsibilities as wives and mothers. We will write a custom essay sample on Reasons for the Popularity of Fast Food Restaurants specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Reasons for the Popularity of Fast Food Restaurants specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Reasons for the Popularity of Fast Food Restaurants specifically for you FOR ONLY $16.38 $13.9/page Hire Writer > The fast food restaurants have become their best option at the time to take a breakfast or lunch to go. This type of restaurant offers a quick service which is very convenient for their busy lives. The fast food restaurant is a very good option if it is not eaten frequently. Low cost and fast service make those restaurants improve their service every day. In my opinion, I like the fast food restaurants, but my advice for everyone is to visit this kind restaurant with moderation.

Embodiment Of Self Conflict Between Extremes English Literature Essay Essay Example

Embodiment Of Self Conflict Between Extremes English Literature Essay Essay Example Embodiment Of Self Conflict Between Extremes English Literature Essay Essay Embodiment Of Self Conflict Between Extremes English Literature Essay Essay makes her joke even funnier. The complexness of Wetty s merriment here is heightened by our acknowledging Grandma Ponder s function. When Edna Earle says that her grandparents were equally matched ( PH 44 ) , the metaphor that is every bit applicable to value battles and to monetary values of tartan or squads of animate beings conveys both the struggle and the dynamic harmoniousness of their relationship, a harmoniousness that comes from the tenseness between antonyms, non from the conquering of one antonym by the other. Grandma s forte was coconut bar ( Sweets made for sharing ) , non lightning rods, which she neer could stand ( PH 118 ) . While about every bit smart as Grandpa, Grandma loved people ( being in the midst of things ) every bit good ( PH 67 ) . She was, so, Edna Earle s predecessor as a uniter of extremes. And her topographic point was the Beulah hotel. The name Beulah absolutely evokes the thought of harmoniously linked antonyms, connoting as it does the brotherhood of the earthly and the celestial. In spirituals Beulah land was another word for Eden ; in Pilgrim s Advancement it was the heavenly ante-chamber, but in the Old Testament it was merely a name for the earthly Israel or Jerusalem, literally intending married ( to God ) . The Beulah Hotel is the symbol of the matrimony of antonyms, seen foremost in Grandma and so in Edna Earle, the Beulah s present proprietor: non the beatific flawlessness of Uncle Daniel or the dark, even comically diabolic misanthropy of Grandpa but, but the best that worlds can trust for. This cosmic, secular Eden sits right in the bosom of clay ( PH 13 ) the perfect name for the state and for the Beulah s place at the symbolic bosom of clay-made world. It is one of Wetty s many points of intersection between the higher and lower kingdoms, threatened invariably by both, unfastened ever to energy from either. In the Beulah Hotel, life goes on all sides ( PH 66 ) . Grandpa, nevertheless, preferable life to come at him from one side merely. Plato, the Stoics, Descartes, even Freud might hold commended Grandpa as one in whom Reason ruled as the imperial governor. Jung would probably hold judged that he suffered from dictatorship of the left hemisphere. Wetty signals her understanding with the latter opinion by doing Grandpa comedian in his stiff attachment to one portion of the truth as if it were the whole. He is amusing, non evil, of class, loving his boy plenty to convey him to town each Saturday in malice of his ain hate of society, praying over Daniel for old ages before perpetrating him to Jackson. He merely is wholly baffled by Daniel, because each lives at a different pole of the human universe. A muser worthy of his household name, Grandpa s concern is the kingdom of ground ( PH 14 ) . His attack to people is as mathematical ( he wants them to mensurate up ( PH 8 ) ) as his pick of interests ( dominoes, that game of add-on ) . While Edna Earle delectations in Uncle Daniel s exuberant narratives of life in the refuge, declaring, It did nt count if you did nt cognize the people ( PH 16 ) , Grandpa s response is that of the rational newsman hungry merely for facts: Who? -What, Daniel? -When? ( PH 17 ) . Even in affairs of the bosom, Grandpa is all head. An anti-Eros, he sounds a batch like a amusing version of Miss Sabina of Wetty s Asphodel : Grandpa would be a batch more willing to stalk up on a nuptials and halt it, than to promote one to travel on, yours, mine, or the Queen of Sheba s ( PH 26 ) . When he decides that Uncle Daniel should get married, it is non a grant to love or to passion, but presumptively to smother his boy s feelings and command his developing involvement in the other sex, demonstrated in Daniel s attractive force to the misss in the Escapade side-show, with their come-on dance ( PH 23 ) . Then merely after debating does Grandpa come to ( the ) decision that he will hold to fork up a good married woman ( PH 24 ) . ( That the married woman turns out to be Teacake Magee completes the nice gastronomic objectification ) . However, even that strategy does nt win in commanding Daniel-and, like the Freudian Superego, Grandpa is obsessed with the demand for control, particularly control of forces that slap of the undisciplined Id. Underscoring the appendage of Grandpa s response, Edna Earle says that he goes excessively far with subject ( PH 36 ) . Using the linguistic communication of the sensible school maestro, Sam Ponder puts his boy in the insane asylum- to learn ( him ) a lesson ( PH 14 ) . Grandpa s impermanent parturiency, because of misguided individuality, in the same refuge ( reserved for those non able to work in society ) implies the failing of both Grandpa s and Uncle Daniel s relation tot he universe. On the twenty-four hours Grandpa is led off into the refuge, go forthing ground temporarily in suspension, Uncle Daniel marries Bonnie Dee Peacock. Learning of the matrimony, Grandpa dies non because of the Ponder bosom ( as Edna Earle originally thinks ) , but, harmonizing to the physician, because of a popped blood vas ( a shot ) ; that is, a failure in his caput. However, both Edna Earle s and Dr. Ewbanks diagnosings were metaphorically right. All Grandpa s rational systems had eventually broken down in the face of Daniel s wholly irrational matrimony to the small clerk he had met at Woolworth s that day-and his bosom had been excessively weak to get by when his head had failed. Edna Earle says it is the Ponder caput that is distinctive- big of class ( PH 11 ) . But she exclaims every bit over the Ponder bosom ( PH 24 ) . The conflict of the extremes is, of class, at work ( for drama ) in these anatomical mentions. While Uncle Daniel s hatsize is tremendous, his mind is pea-sized ; but his bosom is overworked ( rushing ) Dr. Ewbanks says, as he warns Daniel to utilize more opinion around here ( PH 61 ) . In both Grandpa and Uncle Daniel, the Ponder Heart of the rubric is in an unhealthy status, Grandpa s weak from neglect ; Daniel s, from overexploitation. Either utmost, Wetty seems to warn with a smiling, is likely to make one in. The appendage of Daniel s good-heartedness is indicated by his beatific nature. The owner of ageless springs ( PH 8 ) , he is willing to give away everything he owns. However, merely as an angel would be among the readers, he is incapacitated for life on this in-between plane. He must, literally, he housed, fed, barbered, and transported by others. And, like an angel, he has no Gaffic with the stabs of mortality: he hates sickness and decease . He ca nt stay funerals ( PH 41 ) . Having no consciousness of decease, his experience of life is circumscribed. He is excessively pure, excessively unselfconscious, excessively immature -that is, excessively ungrown. He sufferes excessively small. His bosom of gold truly does non learn ordinary worlds really much. This is no Dionysus. That God s colourss were the green and purple of the vine, which does slice and dice, non the saintly and skittish emptiness of Uncle Daniel s white. Indeed, outside of comedy, Daniel would dismay. He has no capacity to move, even in order to acquire back the span whose loss he mourns every eventide in narratives. What he does make, Uncle Daniel seems non to be responsible for. Striking one as non a human force, but as a helter-skelter, supernatural urge, he is every bit unmanageable by others-Grandpa, DeYancey, or the Judge weeping, Order! at his test. Curiously plenty for one who generates such pandemonium, Uncle Daniel has a childlike demand for order-another challenge to the position that Uncle Daniel is the Dionysian advocator of self-generated life against Edna Earle s compulsion with stasis. In its assorted stages, his life follows stiff forms: the hebdomadal trip to town in the old yearss ; so during Bonnie Dee s absence, the rite of the same repast, the same plaint, the same haunted narrative, dark after dark. Like a kid, he expects stability in people every bit good. Both Bonnie Dee s decease and Edna Earle s self-sacrificial prevarication on the informant base ( to salvage him ) he sees as personal treacheries, misdemeanors of the delicate stableness of his being. Uncle Daniel makes the readers uncomfortable, excessively, because he is non in touch with mundane world. The Tom Thumb Wedding of his childhood is every bit existent to him as his matrimonies to Teacake Magee and Bonnie Dee. In fact, his equation of the phantasy nuptials with the existent matrimonies gives one a hint to what makes one most uneasy about him. Since he likes everyone and values every event in his life-equally ( he has a singular fondness for everybody and everything in creative activity , Edna Earle says ( PH 27 ) -he can experience nil with any particular strength. Edna Earle exclaims: He loved being happy! He loved felicity like I love tea ( PH 14 ) . Indeed. Actually, Uncle Daniel, the adult male who is thought to be so full of feeling, trivializes experiencing. Daniel likes Elsie Fleming reasonably much the same as he does Bonnie Dee, and he liked Miss. Teacake, too-he merely could non stay the sound of her bobbin heels on the floor. This sort of emotional equalitarianism might at first seem saintly. However, from the human point of position it is grounds of a individual doomed to lose non merely love s strength, but any existent experience of ego or of other. He can non truly love, because Bonnie Dee is neer a existent individual in his eyes, a being separate from himself. As grounds of how extremes have a manner of meeting in Wetty s universe ( in this instance, by demoing their indispensable similarity ) , Daniel objectifies Bonnie Dee much as Grandpa did Teacake when he decided to fork her over . When Bonnie Dee returns, Daniel crows ; oh, my bride has come back to me. Pretty as a image Edna Earle got her dorsum for me, you all, and Judge Tip Clanahan sewed it up. It s a tribunal order, everybody . She s perched out at that place on the couch boulder clay I get place tonight. I ll embrace her and snog her and I ll give her 25 dollars in her small manus ( PH 62-63 ) . To Uncle Daniel she is ever reasonably as a doll -or a picture-and that is how he treats her. He wants her at place, while he goes off to the Beulah Hotel, looking for an audience for his narratives about her. Merely the individual possessed of a ego can acknowledge the independent selfhood of others. Wetty herself made a similar point in a treatment of the relationship between single and household in Losing Battles. In an interview with Charles T. Bunting, Wetty declared: you ca nt truly conceive of the whole unless you are an individuality. Unless you are really existent in yourself, you do nt cognize what it means to back up others or to fall in with them or to assist them ( 49 ) . Daniel can see others as lone portion of his ain uniform being. He treats Edna Earle every bit liberally as everyone else, giving her the hotel merely as he gave Mr. Springer s brother-in-law s sister a major operation, but in his strategy of things, she exists chiefly for his comfort and protection. He has no sense of what she suffers for him. As Edna Earle says, it would neer happen to him that she has a narrative to state excessively. A farther paradox of Daniel s altruism is that, since he has no independent sense of ego, he can acquire a feeling of selfhood merely from others. From this position, he is perfectly other-directed. When, for illustration, Bonnie Dee s sister, Johnnie Ree, refuses Uncle Daniel s invitation to travel equitation, he merely stood still in the bright Sun, like the bar of ice that was runing at that place that twenty-four hours ( PH 152 ) . When he can non do people happy-by giving off a auto drive, or his love, or a incubator and brooder, or his stories-and see himself in people s joyous reaction to him, he, in consequence, ceases to be. No uncertainty, this demand accounts for his obsessional giveaway at the terminal of the novel: unable to state his narrative, he begins urgently to disperse his money around, trusting to recover the joy and the selfhood that come when he is created afresh in the thankful eyes of the receivers. One of the great sarcasms of The Ponder Heart is the black consequence on the rare juncture when Uncle Daniel assumes the function of grownup. Always mortally afraid of lighting-in fact, this experience of fright is one of his few mortal qualities-Uncle Daniel overcomes his ain fright in order to play creep mousie , trusting to do Bonnie Dee halt weeping in her panic. For one time he is the grownup, titillating the kid. Why should decease be the effect of Daniel s individual grown-up act? possibly it is a reminder of the grownup s inevitable engagement in mortality. Possibly it suggests the ineluctable clutter of cause and consequence, purpose and duty that the mature individual confronts. Possibly, nevertheless, all one can really reason about this episode is best summarized by Edna Earle: May be what s difficult to believe about the truth is who it happens to ( PH 143 ) . It does non look just that this should go on to Uncle Daniel, but there it is. For whatever ground, when Uncle Daniel responds to his married woman s hurt and reaches out from the safety of ain angelic or infantile sanctuary, his program misfires in the worst possible manner. Bonnie Dee dies, and Uncle Daniel retreats one time more into his unmindful ego, neer once more, the readers surmise, to take a opportunity at human hazard and human growing. At Bonnie Dee s funeral one hears his return to the old chorus as he tells Mrs. Peacock that her girl is reasonably as a doll . The fact of Bonnie Dee s decease seems lost on him. Of class, in the rolicking comedy of The Ponder Heart 1 does non blow many cryings on Bonnie Dee, either. One ground Welty can acquire off with killing Bonnie Dee off is that she has neer struck one as being peculiarly alive anyhow. In fact, she is merely about the perfect married woman for Daniel ( after all, she stays married to him for something like seven old ages ) . Like Daniel, she is non to the full human, but for different grounds. In this survey of extremes, Bonnie Dee serves as a male monarch of negative synthesis, missing the dominant qualities of both Grandpa and Uncle Daniel. Certainly none of Grandpa s ground is hers. Bonnie Dee knows how to do alteration and cut hair, but otherwise she does non hold adequate sense to acquire alarmed about. On the other manus ( this sounds like the old gag: she may be stupid, but she certainly is homely ) , she possesses none of Uncle Daniel s afloat feelings for others. On the twenty-four hours of their nuptials, merely a payoff makes her listen to his petition that she acquire out of the auto so he can demo her off. Her decease from bosom failure neatly balances Grandpa s aneurysm. Gladney may good inquire, What makes the bosom fail ? ( PH 108 ) , but one has had intimations of the reply all along-and non merely in her shortness of breath. Wheareas Uncle Daniel gives off, she accumulates a lavation machine, apparels, a telephone that neer rings. things began to pour into that house , Edna Earle says ( PH 67 ) , equilibrating the novel s 2nd paragraph with its run of things [ Uncle Daniel has ] given away ( PH 8 ) . Merely as Uncle Daniel s giving is a mark of his altruism, Bonnie Dee s accretion reveals a similar absence of independent human selfhood. Like Uncle Daniel, excessively, she does nt cognize how to contend ( PH 49 ) , a accomplishment most worlds get early as grounds of a defined sense of ego and of other. Like him, she neer grows, so she neer ages. At her decease she still looks 17, merely as on the twenty-four hours of her matrimony. However, while Uncle Daniel seems cold because he is angelically above the readers, in the overdone imagination of comedy, strikes one as belonging to the kingdom below one. Criticism about ever seems bumbling when it deals with comedy-which should do one aware of its difference from the act it describes. It is of import to remember in analyzing the novel what one can non lose in reading it: that Bonnie Dee is non evil any longer than Grandpa is. She merely neer develops past the phase of a kid playing knuckleboness or dress-up with Narciss. ( Her relationship with the symbolically named Narciss tells us that her self-involvement is every bit complete as Daniel s. Narcsis traveling in the back door of the Beulah while Bonnie Dee and Uncle Daniel go in the forepart completes this spot of double mirrored egotistic imagination ) . Edna Earle makes clear that Bonnie Dee had possible that was non developed when she exclaims about the dead Bonnie Dee: When you saw her at that place, it l ooked like she could hold loved person! ( PH 77 ) . Bonnie Dee s seting in a telephone that neer rings implies an inchoate desire for connexion with others. However, in the amusing imagination of the novel, she remains less than homo. A aggregator of things , she is herself repeatedly described as a small thing, or even less than a thing a pretty screen for void ( her downy xanthous hair reminds Edna Earle of by , holding non a grain beneath ( PH 34 ) . Other images reiterate here deficiency of human qualities: she is a doll and a image ; she has coon eyes. When Dr. Ewbanks pushes back that xanthous fluff, he asks, You do nt intend she s flew the henhouse? , transforming the dead Bonnie Dee Inachis io into the bird that her last name suggests. Like a cat, she yawns all the clip, neer smiling because she did nt cognize how ( PH 42 ) . If the human being is defined as the smiling animate being, Bonnie Dee does nt do the cut-off. When she dies express joying, Edna Earle realizes that her laughter was merely a physiological response, non the consequence of human connection and communicating that a smile represents: I could hold shaken her for it. She d neer laughed for Uncle Daniel before in her life. And even if she had, that s non the same thing as smile ; you may believe it is, but I do nt ( PH 141 ) . That Bonnie Dee dies laughing is, of class, the cardinal gag of the book. To analyse any gag is hazardous concern, but in footings of the subject of the integrity of extremes this episode is worth a closer expression. The inquiry of why titillating green goodss laughter has long stumped scientists and pupils of wit likewise. Arthur Koestler s remarks on babes responses to titillating seem germane to Bonnie Dee s response: [ A kid ] will express joy only-and this is the Southern Cross of the matter-when it perceives titillating as a mock onslaught, a carress in mildly aggressive camouflage. The regulation of the game [ with babes ] is: Let me be merely a small scared so that I can bask the alleviation . Therefore the tickler is portraying an attacker, but at the same time known non to be one ; this is likely the first state of affairs in life which makes the infant live on two planes at one time .. ( 125-26 ) . Possibly it is besides the kid s foretaste of the Janus-faced comedy and horror of life itself. To set it to a great extent, Bonnie Dee shrilling from Uncle Daniel s tickle every bit much as from the thunder-is unable to equilibrate on two planes at one time. She can non see that love can come in the signifier of its evident antonym, aggression. She is incapable of the dual vision that Wetty sees as the footing of a risking, mistaking, turning human life. It is this vision that Edna Earle has-Edna Earle, who is Bonnie Dee s mirror on the side of positive synthesis. Wetty underscores the mirror relationship between Edna Earle and Bonnie Dee when, on Bonnie Dee s decease, Edna Earle runs into the bathroom to acquire ammonium hydroxide for Uncle Daniel: In the bathroom I glanced inthe mirror, to see how I was taking it, and got the fear of my life. Edna Earle, I said, you look every bit old as the hills! It was a different mirror, was the secret-it exaggerated my face by a 1000 times-something Bonnie Dee had sent off for and it had come ( PH 142 ) . Mirrors in art and literature often reveal the ego that a individual, Medusa-like, resists facing. Throughout her narrative, Edna Earle has coyly been stamp downing recognition of her age. For illustration, while she is merely somewhat younger than Uncle Daniel who is up in his 1950ss now ( PH 11 ) she speaks of the verse form she is salvaging to demo her grandchildren and bristles when De Yancey calls her Maam ( PH 59, 110 ) . Sing herself every bit old as the hills is a barbarous hit with world. For the readers, nevertheless, it is grounds of her humanity she does non stand outside of clip as do Bonnie Dee and Uncle Daniel, whose unetched visages tell one that life has barely touched them. Because she genuinely lives-making errors, experiencing choler and defeat, cognizing unrealized love, holding to happen replacements for the love affair she craves her visual aspect shows it. She has earned her face. She has no ageless springs like the 1s. She attributes to Uncle Daniel, but her declaration that she looks every bit old as the hills implies her rugged, earthly strength. The spring she does hold is a really human 1: Mr. Ovid Springer if merely somewhat true to his name, still the frail beginning of her hope for love affair and for a metabolism from the modus operandi of her present life. One feels that deep-down Edna Earle knows that here ground has been dulled by the drug salesman who has courted her all these old ages, but she chooses to hang on anyhow to there dream t hat someday he will suggest. After a manner, she is her ain spring of hope, giving another punning significance to the pool in her name. In Edna Earle, the dominant traits of Grandpa and Uncle Daniel meet, in a really fault-filled, but human manner. She is every bit smart as Grandpa ( when she passed Uncle Daniel in the 7th class, people said she ought to be the instructor ) and at times as scientific in her attack to life, ( she echoes Archimedes Eureka! when she decides that Teacake is the 1 to be forked over to Uncle Daniel ; she Keep [ s ] check on Bonnie Dee s allowance ( PH 25, 134 ) she neatly categorizes people, from the state Dorris Gladney to the nice household which included a liquidator ( PH 80 ) ) . But, in her, Grandpa s capacity for action and Uncle Daniel s for feeling combine. She can account for the hotel with Grandpa s mathematical truth ( twelve sleeping rooms, two bathrooms, two stairwaies, five porches, anteroom, dining room, larder and kitchen . And two Blacks . And that works ) and still be out here looking reasonably , ready to travel siting with Mr. Springer, should he come ruptu ring through town ( PH 10 ) . One of the most of import features of Edna Earle s speculation between the extremes represented by Grandpa and Uncle Daniel is the dynamic quality of that mediation. Edna Earle does non stand for a inactive synthesis: a small spot of ground, a small spot of feeling. The brotherhood of antonyms one finds here is like the energy-generating brotherhood of the positive and negative poles of a magnet or battery-balanced as she is between extremes, Edna Earle has created a life non of peace, but of verve. Although she is really making nil but speaking during the narrative of the novel, one pictures her in action-sailing dorsum and Forth between two places, running rummage gross revenues for African missionaries, feeding the crowds from tribunal and high-way. While Uncle Daniel and Grandpa respond to human multiplicity by disregarding it, giving all their commitment to one portion of human nature, Edna Earle does non seek to extinguish either side of her ego. She arrives alternatively at a mutual harmoniousness between the superior intelligence that characterizes Grandpa and the unrestrained feelings of Uncle Daniel. The thought and experiencing one, she is the existent owner of the pondering and heavy bosom of the rubric. Merely as she has managed to salve strengths from both extremes, she has suffered from both sides, excessively. She asks no 1 to shout for her, as Uncle Daniel does, and she wastes small commiseration on herself. Grandpa and Uncle Daniel both in their ain ways have been the enemies of love affair in Edna Earle s life, but she has managed to carry through her responsibilities while hanging on to the dream at least of love of measure [ ping ] off with, say, Mr. Springer and pacifying Grandpa by calling the first kid Ponder Springer ( PH 26 ) . Our laughter is assorted with a sort of esteem for Edna Earle when she says, The twenty-four hours I do nt rate a pinch of some sort from a Clanahan, I ll cognize I m past redemption-an old amah ( PH 84 ) . One knows that is exactly what she is, but her ain of all time hopeful attitude will non let one to categorise her this manner. Besides, no simple class like old amah can incorporate all the humanity that Edna Earle is. If love fails her ( and she does surmise that true love is merely a palace in the sky ( PH 50 ) ) , she has the flexibleness to see company as a substitute-or may be she will direct her energies toward a chinchilla farm: Do nt believe about it, Edna Earle, I say. So I merely cut out a small ad about a brochure that you send off for, and put it away in a drawer I forget where ( PH 44 ) . One of the most convincing steps of the high quality of Edna Earle s bosom is her capacity to endure, non merely for ego, but for others excessively. What makes that enduring every bit near to gallantry as the readers are likely to happen in comedy is that it comes from Acts of the Apostless of will, from consciously accepted duty and from rational consciousness of effects. for all his selflessness, Uncle Daniel seems mostly unconscious of the significance of his Acts of the Apostless. Since he places no value on ownerships, his gifts cost him nil. However, because Edna Earle is cognizant of the serious effects of her determination, her willingness to allow Daniel give away all the money that she one twenty-four hours would hold inherited must hold seen as an act of loving bravery. Her prevarication for Daniel at the test is of the same heart. She says: I neer lied in my life before, that, I know of, by either stating or keeping back, but I flatter myself that when the clip came, I was equal to either 1 ( PH 143 ) . She is equal to life s challenges from whichever one-fourth. And she allows herself to be vulnerable to both extremes: her prevarication exposes her non merely to the punishments of bearing false witness from the jurisprudence s rational side, but besides to the possibility of rejection by the feeling Uncle Daniel, who looked at me like he neer saw me before in his life ( PH 120 ) . What greater step of selflessness can at that place be than this: taking the opportunity that in salvaging a loved one you may lose that love? And Edna Earle is equal even to this. In a novel with lightning at the centre, Edna Earle, for all her oversights in perceptual experience, is the enlightened 1. Because Grandpa refused to put in electricity, she learned to read in the dark ( at Uncle Daniel s topographic point she reads for the 1000th clip the imagistically disposed The House of a Thousand Candles ( 54-56 ) ) . Her perennial ticket line Lo and behold , predating her descriptions of assorted unexpected events throws the elucidation that sporadically illuminates her life into contrast with Uncle Daniel s imperceptive lampoon and imagistic inversion of the phrase: Low-in-the-hole . Her penetrations are far-ranging. In her adulthood, she recognizes that Grandpa s outlook of rectifying the infantile Uncle Daniel by consigning him to an refuge is itself child-foolishness ( PH 15, 37 ) . She, non Uncle Daniel, is really the title-holder of a life to the full and freely lived. Whereas Grandpa is suffering without control-of Uncle Daniel or of the heavens-and Uncle Daniel needs the protection of a stiff modus operandi, Edna Earle has learned the self-contradictory power that comes from allowing spell. The Miss Ouida Simpson works that she one time toted yearly to the County Fair competition she now merely leaves entirely ; it still blooms now and so, she says ( PH 10 ) . She has come to a similar attitude towards people: I do nt even seek, myself, to do people happy the manner they should be: they re so obstinate. I merely seek to give them what they think they want. Ask me to make you the most bizarre favor tomorrow and I ll make it. Just do nt come running to me afterwards and inquire how come ( PH 57 ) . When she violates this principle-as, of class, she is bound to as a mutable human-the consequence can be black. Even though Uncle Daniel seems satisfied with his life at the Beulah after Bonnie Dee throws him out, Edna Earle gives into a annoying scruples that says Uncle Daniel is non happy in the right manner. Convincing Daniel to keep back his married woman s allowance, she starts the concatenation of events taking to Bonnie Dee s decease. Unlike Uncle Daniel, nevertheless, when Edna Earle becomes tangled in the unmanageable effects of human Acts of the Apostless, she does non withdraw from battle in life. Possibly the most convincing mark of her enlightenment is her ain impression of her place in relation to the poles of this universe. For illustration, Edna Earle has some penetration into her place between Uncle Daniel and Grandpa. She says: I ve got to acquire out at that place and stand up for both of them ( PH 40 ) . Later, depicting the test, she tells us: When person spoke to Uncle Daniel, I tried to reply for him excessively, if I could. I m the mediator, that s what I am, between my household and the universe ( PH 120 ) . She is besides the life-filled in-between term between the white-clad, beatific Uncle Daniel and the decease figure Gladney with his black coat, buzzard-like visual aspect, and his old bony finger ( PH 134 ) . That Edna Earle is besides secluded to the truth of the happenstance of evident antonyms is seen in her recognition that love itself may look and sound like its really opposite. See her account of Uncle Daniel s message to Bonnie Dee on the twenty-four hours of her decease ( I m traveling to kill you dead, Miss Bonnie Dee, if y do nt take m back ( PH 91 ) ) . Harmonizing to Edna Earle, the words mean nil except love, of class. It s all in a manner of speech production . seting it into words. With some people, it s small menaces. With others, it s apt to be poems ( PH 117 ) . She does non necessitate a big-city linguist to state her that words mean nil separate from context, that the maps are non the district. Edna Earle has besides learned the Concordia discors of fondness and verbal force from her predecessor in harmonising antonyms, Grandma Ponder the gentlest adult female on the face of the Earth , who however peppered her absolutely normal family with menaces of mayhem and slaying ( PH 110-111 ) . In her ain life, Edna Earle demonstrates the truth of her penetration into love s dual nature, in her response to Bonnie Dee. Like all polar combinations, this excessively seems to withstand ground. Throughout her narrative, Edna Earle has directed nil but depreciation toward Bonnie Dee. Yet it is humanly converting when at the terminal of her narrative, she reveals her fancy for her niece-in-law: And you know, Bonnie Dee Peacock, ordinary as she was and test as she was to set up with-she s the sort of individual you do lose. In do nt cognize why-deliver me from giving you the ground ( PH156 ) . Merely when 1 is delivered from ground, do her feelings make sense. For Mr. Springer she can experience the same tenseness between animadversion and fondness. The undermentioned transition, in fact, begins with a response of the head and ends with the bosom: Oh, I did good non to do up my head excessively hurriedly about Ovid Springer. I congratulate myself still on that, every dark of the universe. Mr. Springer would non hold hesitated to melanize Uncle Daniel s name before the universe by driving 65 stat mis through the hot Sun and passing him over a motivation on a Ag platter. Tired going adult male if you like-but when it came to a slaying test, he d come running to be in on it . Of class, he neer had anybody to look after him. ( PH 122 ) . One of the clearest Markss of the functional high quality of Edna Earle s adjustment of the dual poles of her human nature lies in her function as story-teller. Daniel, excessively, is a Teller of narratives, conveying joy to his hearers at the Beulah when he entertained them with the amusing histories about his refuge stay and making a sort of community ritual with his affecting narrative of Bonnie Dee s running off. However, Daniel s job as a originative spirit is his deficiency of self-denial. In story-telling, he feels more intensely than at any other clip. Edna Earle says: I do nt believe he could convey himself to believe the narrative boulder clay he d heard himself state it once more ( PH 51 ) . Fiction-that is, his lived world transmuted by his gift of exaggeration-is more existent than fact for the adult male who has so few ground tackles in daily world. And he experiences his narrative, non as a poet-creator, but as if he were live overing it: it was steadily interrup ting his bosom ( PH 51 ) . Unable to step back from his narrative to accomplish some kind of objectiveness, he can non finish his act of creative activity: as his narrative of suffering approaches the portion about Bonnie Dee s farewell note, he broke down at the pole of feeling, Daniel can non truly stand for the creative person. As emotion without signifier or subject, he is pure poetic potency. Edna Earle is the existent story-teller here, the theoretical account of the originative ego. Capable of experiencing deeply, involved in her narrative, she can yet step back plenty to state the narrative. Daniel can non finish. Surely, her control is non perfect: she creates better and other than she knows. But the book itself, the record of her long narrative, is the artifact certifying her ability to transform enduring into art. Far from being the butt of the comedy in The Ponder Heart, Edna Earle is Welty s amusing presentation of the whole human ego. Speaking of Uncle Daniel s story-telling, Edna Earle exclaims: Well, if holding-forth is the best manner you can maintain alive, so do it if you re non outrageously smart to get down with and do nt hold things to make ( accent added ; PH 70 ) . Feeling ( and making a narrative from those feelings ) , believing, moving. Edna Earle does them all. And her dynamic, switching, experimental combination of the qualities- with no inactive hierarchal ordering-is humanly superior to the stiff control of any one of the extremes. In Welty s universe the flexible bosom of clay will crush the bosom of gold every clip.

An individual pre market entry report. Japan Assignment

An individual pre market entry report. Japan - Assignment Example It is assumed that the company is recently on the plan to make its mark on the Japanese market. The company needs to have knowledge regarding the opportunities the market offers, a sustainable and consistent strategy that will drive the entrant. It is easier to taste success in the market of Japan if the assumptions are not made on false grounds. It is of utmost necessity to analyze the strategies of the already existing competitors effectively. The process of sales and the revenue model should be in line with the Japanese culture and the market. In order to make successful entry into the Japanese market the potential entrants will have to cut out a clear budget control policies and a diversified growth strategy for at least for half a decade. Some brands achieved great success just by making little changes in brand identity and applying some marketing techniques. The consumers of the country likes detailing and so detailed printed materials are essential while setting up the busines s in the country (UK Trade and Investment. 2012). Therefore analysis of brand equity and setting up a corporate image is important to enter the Japanese market as well. Scope of the research The research mainly centres on the parameter of internationalization of Small and Medium Sized enterprises like the Highland Herbs. In evaluating the ability of the firm to gain an international stand in the global market the project tends to focus on a specific country like Japan. Considerable amount of research is rendered in understanding the Japanese market for the products of Highland Herbs through the incorporation of strategic tools like PESTEL and SWOT. Use of such strategic tools helps in enriching the scope of researching whether the Japanese region would amount to become a profitable and revenue generating market for the concern. Aims & Objectives The aim of the research is to identify whether entry into a new foreign market would be viable for a SME. If viable, what conditions will lay down the way towards successful entry and if not then what the constraints are. Limitations The project only considers the company under consideration. In order to enter into a new market a nd avail the opportunities of the market regime it is necessary to analyze the strategies of the competitors. It is certain that the existing competitors enjoy a certain proportion of market share. Therefore to make an entry successful it is necessary to divert the customers towards the new shop. The project does not make any analysis on the competitor’s strategy and this can be a limitation. Methodology Secondary Research The research project in endeavouring to understand the potential of the Japanese region in being an effective market for the Herbal Products produced

Organization theory and structure Essay Example | Topics and Well Written Essays - 1500 words

Organization theory and structure - Essay Example Some factors that influence organizational structure are size, the products, skills and talents found in the organization and most structures will mainly be based on these factors. Different theories have been placed forth about why different organizations have the structures they do. According to Abraham Maslow, organizational structures mainly depend on their needs. In his works he clearly places these needs in a hierarchy system where the satisfaction of one level of needs leads to the organization striving to fulfill the other levels of needs of the organization. These needs, in order of priority are; physiological needs such as food and shelter, safety needs such as safety in the environment, social needs like love and friendship, esteem needs like self respect and status and at the top of the hierarchy is self actualization which is actually reaching one's full potential. A good organizational structure should be one that aids in fulfilling these needs among employees in the organization in order to maximize output. Herzberg insists that intrinsic factors are related to job satisfaction while extrinsic factors lead to job dissatisfaction. The structure a nd job environment that is positive creates interactions leading to self-esteem that improves quality of work. He insists that factors such as recognition, responsibility, the work itself makes up for some of the motivators creating job satisfaction. The factors that lead to dissatisfaction are supervision, company policy, salary, relationship with peers and subordinates. It is therefore paramount that the organizational structure supports job satisfaction and reduces incidences of job dissatisfaction. An organization should set up a structure that makes employees feel satisfied with their jobs, so that a job is not a task. Frederick Winslow insists on scientific management. His theory puts forth the idea that management of an organization, which largely depends on the structure, can be scientific. This insinuates that it can be put down to an exact science, where the tried and tested ways after years of observation are sure and true to succeed. The four step process is-develop a sc ience for each element of the individuals work, heartily cooperate with workers so as to ensure all work is done and done properly with no grudges or ill feelings, divide work equally between management and workers instead of the old methods where workers would labor while the management did much lesser work and that management should take the work that it's better suited than the workers in order to have a balanced work environment. A good structure should incorporate some if not all of these in order to reach goals, make workers happy and the management satisfied with the output. All these management theories lead to different organizational structures depending on what works best for the organization. Though some theories put forward have been disputed or declared obsolete, this has not meant that some proposed points are not accommodated and incorporated in the making of organizational structures in today's business world. Some of these include matrix method, flat, centralized o r decentralized structure, tall [traditional] structure] and many more (Learning Management2.com 2008). Small to medium sized organizations mostly have the functional and tall structure. This is where there is a clear

Gas Prices and the Law of Supply and Demand Essay

Gas Prices and the Law of Supply and Demand - Essay Example The fluctuation of oil supply is largely credited to the increasing demands of an increasing world population (Campoy and Russel, 2009). Furthermore, our oil mineral deposits are slowly being depleted; oil minerals are not something which can be manufactured or replaced once used. The next best thing for oil companies and prospectors to do would be to look for new sources of oil. However, this is only a temporary remedy to the oil shortage issue. If alternative sources of energy and fuel would not be found, the prices for oil would continue to rise and the supply for oil would continue to decrease. The price of gas as ruled by the law of supply and demand must be controlled and managed. The consumers have recognized the fact that they would not be able to afford the rising oil prices if they do not conserve their fuel consumption (Campoy and Russel, 2009). In this regard, consumers opted to cut back on their driving and save their fuel consumption for essential use only. As a result, gasoline was able to regain its supply gap and consequently push up the depressed oil prices (Campoy and Russel, 2009). Since the price of oil is very much dependent on the law of supply and demand, there is an element of managerial strategy which will always hover over the determination of oil prices. Such strategy may sometimes be attributed to the practice of hoarding or controlling the amount of oil released to the market. To some degree, this practice has been speculated by various analysts and scholars as the cause of oil price increase with oil companies seeking to gain the most profit from oil (Fessler, 2009). This speculation has not... This essay discusses the field of management in oil product companies. The researcher states that today there are different events which the manager needs to comprehensively understand the market in order to ensure that the company or the organization he is managing would not collapse or fail. These events or processes often dictate the direction of the organization and were discussed in the essay. It id mentioned, that on a larger scale, these processes are affected by, and they also have a great impact on other organizations and even global managerial dynamics. In the article of Ana Campoy and Russel Gold, entitled ‘Gas Demand Edges Higher, Lifting Crude,’ which the researcher analyzed in the essay, the relationship between gas prices and the law of supply and demand are established and discussed in details. This article plays a major role into the authors’ analysis and discussion that was presented in this essay. This essay discusses the different elements of t his article in relation to the managerial principles discussed during the managerial classes attended by the researcher. In conclusion, the researcher gives his opinion on managing ang gives several recommendations as for what managers can do to enhace the success of oil corporations and companies today. It is stated that, in applying strong managerial skills, managing oil prices in accordance with the law of supply and demand, has to be in line with ethical practices, as well as the actual state of our oil supply and demand.

Exploring the Organization Culture within McDonalds

Exploring the Organization Culture within McDonalds McDonalds Here I choose a McDonalds of New Zealand for my assignment. I choose this organization because it is very up growing organization of New Zealand. The biggest reason for choosing this organization is that because I am working here and I know much more about that. A milkshake salesman by the name of Ray Kroc in USA in 1954 received an order from the McDonald brothers hamburger in California. He was fascinated by their operation the menu was simple and cheaper and the hamburgers were good; the fries were made in-store with vegetable oil; and the shakes were thicker than usual. The first restaurant in New Zealand is opened in 1976 in Porirua.   Today there are around 150 McDonald restaurants in New Zealand and McDonalds is serving around 1 million people in one week in New Zealand. 80 percent of McDonald restaurants are franchised by local business men and women who own and operate their restaurants as independent business. McDonalds employees respect their customers and deliver them outstanding quality, service, cleanliness and value (QSCV). Reference: http://mcdonalds.co.nz/about-us/organisation BUSINESS DEMOGRAPHICS McDonalds business model is based on providing regular levels of service and good quality products and quality, service, cleanliness and value is important to all those people who work for McDonalds New Zealand. For a successful business it is very important to fulfill the changing needs of customers. The way people eat and what they eat is changing people are becoming more aware than ever of the importance of health and nutrition, McDonalds offer so many healthy choices to the customers such as salads, deli wraps, fruits weight watchers etc. Customers are also becoming more interested in having information about their food, their production methods etc. McDonalds supply all the information to their customers very easily. Direct communication to customers is very important for McDonalds. Some of the methods McDonalds uses are: Television Advertisements. Brochures, tray mats. McDonalds website (www.mcdonalds.co.nz) Magazine and newspaper advertisements Public relations Internal newsletters Country-specific websites. Reference: SSC (Shift Supervisor Course) Handbook ORGANISATION GOALS McDonalds want to make its relationship deep with customers by providing them great service and experience. There are so many different activities that make a good relation between customers and McDonalds. Mission Statement: McDonalds vision is to be the worlds best quick service restaurant experience. Being the best means providing outstanding quality, service, cleanliness, and value, so that we make every customer in every restaurant smile. (http://www.samples-help.org.uk/mission-statements/mcdonalds-mission-statement.htm) Vision Statement: To be our customers favorite place and way to eat. McDonalds Goals and Objectives: 1. McDonalds vision is to be our customers favorite place and way to eat. 2. McDonalds is committed to maintaining and providing best food and fast service restaurant in market. 3. In order to deliver best and safe food, company has made so many commitments for food safety. 4. McDonalds have an objective to continual enrich and improve their menu. McDonalds time to time bring new items in its menu. This will satisfy their customers and give customers more reason to visit. 5. To be a socially answerable and responsible company. 6. To provide good earnings to its shareholders. 7. To provide its customers with food of a great standard, speedy service and importance for money. Reference: Shift Supervisor Workbook, Managing Shift (2006 McDonalds) Organization Culture and Ethics McDonalds has a vision that includes employees and the surrounding communities. They believe that satisfied employees give best in quality customer service. McDonalds also maintain promise to stakeholders. McDonalds culture is to do the accurate thing for their employees, the community and the customers; this promise is as important to them as serving food. McDonalds also provide support to school and youth programs and the Ronald McDonald house provides support for the comfort of children around the world. A program of conduct and beliefs is helpful to running any business. By encouraging this positive action allover the company they should be clear and include all people involved throughout the company. These policies should have a clear view on how to treat your customers in a respectful manner. Community involvement McDonalds is actively participated in New Zealand communities since 1976. Our restaurants and franchisees play vital roles in their local area, and we take responsibilities seriously to make sure we are a good neighbor and a good corporate citizen wherever we go. Junior sport: soccer and touch rugby McDonalds New Zealand is a long-term sponsor of junior sport in New Zealand, joining with both junior soccer and touch rugby. Our supports help more than 150,000 Kiwi kids active playing sport each weekend. Clean Up New Zealand Week We want to keep New Zealand beautiful thats why every year in September McDonalds participates in the cleanup New Zealand week. Reference: Systems Management, Managing People Practices Training (2007 McDonalds) Management of Knowledge Resources By way of one of the leading companies in the world and attacking every country, there is no doubt that McDonald is the leader in fast food industry. This statement has been proven for so many years and this will not happen if the company did not apply any plans with their capitals and calculating their abilities. The strategy may come in planning in the business setting. The process of developing and maintaining the goals and abilities is reflected to its changing marketing opportunities. Resources and Capabilities of McDonald For the company, the strategy is worried with matching a companys resources and capabilities to the occasions that rise in the outside environment. The growing reputation on the role of resources and capabilities as the basis for strategy may come in to two factors. First, the business where the firm belongs became unbalanced so the internal resources and capabilities of the firm are given more focus in expressing strategies. And second, the mixture of the resources and capabilities of the firm became the higher competitive advantage and profitability. The linking between the resource and capabilities of a firm in the area of business makes a competitive advantage. It is because the capabilities and resources allow the business to create value and gain some form of benefit from the competitors. The capabilities and resources may include the point of business cycle learning of the top of management team; placement of various forecasting resources, and broadcasting of macroeconomic information as well as timely decision making relative to competitor and a supportive organizational culture that supports the firms management activities. By way of concern of knowledge management, McDonalds companies are primarily affecting the McDonalds system. The principle of systematization of knowledge is followed by every outlet with a detailed set of rules. So, the operating practices became part of every employee and given a detailed attention from the management through the training platforms. Reference: Systems Management, Managing People Practices Training (2007 McDonalds) Group Dynamics Actually, Group dynamics is a combined act by two or more people, in which each person contributes with different skills and states his or her individual interests and opinions to the unity and productivity of the group in order to achieve common goals. The most effective teamwork is produced when all the individuals involved match their contributions and work towards a common goal There is a saying that many hands make light work. The core of this statement is that more can be achieved as a collective than individually. There are several benefits of Group Dynamics. 1. Creativity As we all have different skills, knowledge and personal qualities. By consuming all of these different sides in a team, more ideas can be created. As more ideas are created, more creative solutions are generated, leading to better results. 2. Satisfaction Shortage of job satisfaction is often one of the key things highlighted in surveys of employees. Individuals working together as a team to achieve a common goal are repeatedly developing. As they relate more energy and interest is created. When this energy is utilized, it produces results which positively effects on motivation and leads to even more success. 3. Skills Even the best skilled individual cannot have all of the skills to do everything. Some people best at coming up with the ideas. There are others who can be counted on when it comes to applying and follow through of a plan. The important point is that when a team works together, it has a huge range of skills available that it can utilize to deliver extraordinary results. 4. Speed Suppose that you have a project that needs research, drawing together a plan, financing it, fulfilling it and delivering specific benefits. If one person was owed this task, it could take months and maybe years to make it happen. By splitting up the project, work can move forward in similar and the ultimate goal achieved faster. 5. Sounding board We all have a range of options open to us. If we are trying to number out what is best, we might never move forward. In a team, other team members can act as a sounding board, allowing us to cut through the options and get on with those most likely to achieve the desired goal. 6. Support It is wonderful the amount of friendship that is created in teams, especially when the going gets tough. People will often go to what seems like extreme lengths when they know that they can rely on the support and encouragement of the team. Never miscalculate the significance of this in achieving results. Reference: Systems Management, Improving Operational Efficiency (2007 McDonalds) Meeting Management Board Meetings The Board of Directors sits at least six times a year. Extra meetings are arranged as necessary. The Chairman heads all meetings of the Board of Directors. The Chairman, in discussion with the CEO, establishes an agenda for each meeting. Agendas are set so as to ensure that the Board will be able to fulfill its oversight responsibilities. Directors can at any time suggest the addition of any matters to a meeting agenda or raise for discussion at any meeting any subject that they wish. The Secretary attends all meetings of the Board and records the minutes. The Vice Chairman, Chief Financial Officer and General Counsel also attend meetings of the Board. Restaurant Meetings The McDonalds management team has meetings every week where they reveal over what has occurred since the last meeting and discusses any problems. The best way to have a good idea is to have a lot of ideas. This shows the purpose of having the meeting and it is clear McDonald follow this theory. The minutes and agendas are recorded for each meeting and if any managers are absent, they are kept up to date by the Store Manager who also distributes summaries of the meetings to everyone via email. An example: as a short term goal on the Christmas holidays , all staff has been sent memos and have been emailed on the importance of this weeks. The activities and expectations they are holding are made clear for them to set the example. If the communication had not been made clear to all staff from the beginning the communication would not have had an overall staff contribution to the expected success of the promotion. STAKEHOLDERS Each business has stakeholders individuals, organizations or groups that have an interest in the organization and how it operates. Successful companies take into account the needs and supplies of their stakeholders. Most of the Companies commonly accept if their sales are good, then their brand and reputation must be strong. But they dont have a clear understanding of the ethics that drive brand and reputation and actually stand long-term profitability and growth. This leaves companies helpless to dangerous reaction between corporate values, and those of their stakeholders: customers, employees, shareholders, media, government, and community. Even well-known and successful brands and reputations have suffered from this criticism. Every stakeholder applies their personal and professional values to judge the performance of a company. Stakeholders for McDonalds NZ are: à ¢Ã¢â€š ¬Ã‚ ¢ Customers à ¢Ã¢â€š ¬Ã‚ ¢ Franchise holders à ¢Ã¢â€š ¬Ã‚ ¢ Employees à ¢Ã¢â€š ¬Ã‚ ¢ Supplier à ¢Ã¢â€š ¬Ã‚ ¢ Community groups à ¢Ã¢â€š ¬Ã‚ ¢ Shareholders. Reference: Systems Management, Managing Inventory (2007 McDonalds) Networks McDonalds IT Limited can provide the following services: * Audits * Reviews * Implementation * Consultancy * Design Messaging / Communications Email and instant messaging allows your business to keep in touch with the companies without them you cannot survive. Electronic communications have become an essential part of everyday life whether at work or at home. McDonalds IT supports by enabling cooperative messaging solutions that allows you to send and receive electronic collaborative communications, throughout your computer network and to other customers via the internet. By Microsofts latest email offering, Exchange 2010, McDonalds IT provides the necessary elasticity for secure contact from any user, allowing teams to collaborate and communicate more effectively, regardless of location. McDonalds IT also focuses in email migrations from other email platforms, including Lotus Notes, Exchange 5.5, Exchange 2000, 2003 and Exchange 2007. We have designed and applied one of New Zealands few Unified Messaging solutions. Remote Access Solutions 1. Microsoft ISA and TMG McDonalds IT has applied both ISA 2006 and TMG to our customers. We can modify these products to your requirements, be they web proxy, VPN or email protection. TMG can be scaled up to a Network Load Balanced configuration for an Enterprise client. 2. Microsoft Direct Access By the application of Windows 2008 R2, Windows 7 and IP v6, McDonalds IT can leverage Microsofts User Access Gateway (UAG). This method removes the difficulty that normal VPNs have. It allows continuous access to the corporate LAN regardless of location. Standout Features File sharing supports public and shared folders with permissions Free Drop box iPhone/ iPod Touch app available Can sync across multiple computers Syncs Windows, Mac and Linux computer Unlimited undo available Reference: Systems Management, Transition to Systems management (2007 McDonalds) Conclusion According to the findings, we came up with the conclusion that due to the different background and culture of the stay members and managers, language becomes a barrier as far as communication is concerned. Because most employees are from different culture and they are new in this work might hesitate to talk to the manager about their problems. In the meetings, employees are always asked by the managers are they satisfied with their jobs and with the environment of Mc Donalds, which will ultimately motivate them to satisfy the needs of their customers as well. Indian and Chinese staff member hesitates a lot because English is not there first language. We find that the level of satisfaction depends on the quality of service a customer receives. In this restaurant, both men and women deal with the customers because they are trained well before they join the staff. While dealing with different customers of different background they have to communicate accurately to satisfy the customers needs. In this family restaurant every staff member communicates well with the customers to fulfill the customers needs. They speak well in English. References http://mcdonalds.co.nz/about-us/organisation SSC (Shift Supervisor Course) Handbook Shift Supervisor Workbook, Managing Shift (2006 McDonalds) Systems Management, Managing People Practices Training (2007 McDonalds) Systems Management, Managing People Practices Training (2007 McDonalds) Systems Management, Improving Operational Efficiency (2007 McDonalds) Systems Management, Managing Inventory (2007 McDonalds) Systems Management, Transition to Systems management (2007 McDonalds)

Race and Loyalty in Othello Essay -- GCSE Coursework Shakespeare Othel

Race and Loyalty in Othello William Shakespeare`s Othello is a play set in Venice. The plot is based on a story about two people who love each other dearly and the problems and conflicts they face from the start. The conflicts are, for the most part, tied in with racial issues and questions of loyalty. These conflicts stem from the society around the couple, as well as from the couple themselves as they too are part of this society, but with very different backgrounds: The female protagonist is the daughter of a highly-respected Venetian senator: Brabantio. Othello--also known as the Moor--is a foreigner, black in color, has a past filled with tragic and exotic tales and has proved himself worthy of the title General in the Venetian army. Even before we, as an audience, have had a chance to meet Othello and Desdemona we learn that the match is considered as disgusting as it is outrageous. From the very beginning everyone and everything seem to work against them, but in the hope that love will conquer all we do not allow ourselves to despair as yet. And indeed, the first act proves us right. After having explained why they love each other the world seems to accept this alliance. But Brabantio`s comment tells us that everything is not all right: (I.iii.293-4) "Look to her, Moor, if thou hast eyes to see:/She has deceived her father and may thee." By disobeying her faher Desdemona has shown herself able to betray the person she is supposed to love and--according to Venetian norms--obey. The phrase "look to her" suggests several things: that Desdemona needs to be watched closely, in other words; she cannot be trusted, or that Othello should notice w... ...a`s case, she has, by marrying Othello, lost her own good name--in two senses, because she commited a sin by not doing as her father bid her and secondly because by marrying she acquires her husband`s name. In both cases Othello seems to think she has commited a crime. Her respectable self is lost through her connection with him. He compares this with his own face: "begrimed and black". Whether she is now dirty because he was dirty from the start or he feels that she has made him unclean is unclear to me. What is certain, though, is that he is far from satisfied with his wife, the main root of the problem is his being suspiciuos of her real character. His insecurity makes him act like Olav Tryggvason (kill the traitor) and ask similar questions to the one HÃ ¥kon the Jarl posed to his lifelong companion: WHY ART THOU SO WAN AND SOMETIMES AS BLACK AS THE EARTH?

Heavy Metal Music

Imagine, if you will, being surrounded by millions of people, waiting in anticipation for the band to come on. You can't breathe because the people are being squeezed into you by their neighbors. You are sweating, trying to catch every bit of oxygen you can from the air, while others are jumping up and down, hitting you as they wait for the band. Finally, the band comes on stage and you are excited, and they start with: (play music here). This, is what heavy metal music is all about. I have been listening to heavy metal music since I was an infant. My first CD was Metallica's Master of Puppets CD that my dad let me have. I have researched many heavy metal bands as the years have gone by. I know what you are thinking, what does heavy metal music have to do with me? Well, metal music is all around you. You can walk down the street and hear someone's radio playing it. You can hear it in some rap songs, like; â€Å"Bring the Noize† by Public Enemy with Anthrax, and â€Å"Let's Go† by Trick Daddy who took the intro of â€Å"Crazy Train† by Ozzy Osbourne, and put a beat over it. You can even hear it in country music from Cross Canadian Ragweed as they took a solo by heavy metal guitarist Dimebag Darrell and put it in their song, â€Å"Dimebag.† Heavy metal music is one of the most copied genres of music out there. Today I am going to tell you about what heavy metal really is, the beginning of heavy metal, and the impact that heavy metal has had on today's society. First, what is heavy metal music? Dee Snider, the spokesman of all that is heavy metal, defines metal as, â€Å"Drum-pounding-, bass-booming-, guitar-distorted-, and singer-belting-music.† That is the worldwide definition of heavy metal. Heavy metal brings together three genres of music, blues, psychedelic rock, and classical music. Early bands included keyboards, or organs, into their music, but recent bands have gone away from using the keyboard. Heavy metal usually, but not always, contains a single formula. A drummer, a bassist, a rhythm guitarist, a lead guitarist, and a singer, who may or may not play some kind of instrument. With this formula, it is obvious that their music is purely based on the instruments. A heavy metal drummer uses a larger drum setup than most other rock genres. The singer of the heavy metal band is very important, equally important as the guitarists. The singers can have a large vocal range, like that of Ronnie James Dio of the band Rainbow, or they can be mellow like that of James Hetfield of Metallica. The guitarists' high distortion is the key to metal music. This gives it the heavy metal â€Å"sound.† Also, unlike many other genres of rock, the bassist is important to the band. It is not uncommon to hear a bassist throw in his/her own solo into the song. As a whole, the band uses very high volume. The louder the music, the better. Now that you know what heavy metal is, I will tell you about the beginning of it. The start of metal can be very confusing. For instance, Deena Weinstein, in her book, Heavy Metal: The Music and Its Culture, credited Black Sabbath with the start of heavy metal, but this is not entirely true. Carlos M. Pozo, in his book Caucasion Power Blues, wrote, â€Å"Blue Cheer's cover of â€Å"Summertime Blues† by Eddie Cochrane, is the first heavy metal song.† â€Å"In-A-Gadda-Da-Vida† by Iron Butterfly is another one of the earliest heavy metal songs. Then, in 1969, came Black Sabbath. At about the same time as Sabbath, another big metal band emerged. This band went by the name of Led Zeppelin. Even though these two bands did not start heavy metal, they brought it to the public. Sabbath and Zeppelin are two of the most popular rock, let alone heavy metal, bands of all time. They faced much criticism at first, but as more people hated them, others started loving them. These people were the â€Å"rebels†, the ones that did not want to listen to their parents because it was their lives, not their parents'. Because of these â€Å"rebels,† heavy metal's popularity has grown drastically over the years. Regardless of what their parents said, they continued buying heavy metal albums, sometimes they even bought more than usual, in spite of their parents. This sparked rise of heavy metal in later years. That is how heavy metal began, now it is time to learn about the impact it has had on society. Heavy metal has had a drastic impact on society today. According to Encyclopedia Metallica, which is an online website that displays news about Metallica, â€Å"All Metallica albums are banned in Jordan because newspapers called them â€Å"satanists† and â€Å"devil-worshipers.† People were listening to Metallica and destroying things around town, so they had to ban Metallica. During the '80s, parents disliked the heavy metal music so much, they decided to try to get some kind of warning on the albums. This resulted in the Parental Advisory sticker on every explicit CD you see today. This is not the only impact that heavy metal music has had. In 1990, heavy metal band, Judas Priest, were sued because the parents of James Vance, and Ray Belknap believed that Priest's music contained subliminal messages that forced these two men to commit suicide. It was found that these two men were highly suicidal before finding Judas Priest, therefore, Priest were found innocent. This is, yet, another situation where the parents dislike heavy metal so much, that they blame the bands for the death of their children. Sadly, this is a recurring action taken by the parents that will not stop until the hate of heavy metal music is gone, which will not happen any time soon. This is the impact that heavy metal has had on society. Heavy metal music has been alive since the '60s. Even though Black Sabbath are credited with being the first worldwide popular heavy metal band, they did not start it. Heavy metal has become quite popular since it began, and has changed society from day one. So, today you learned what heavy metal music is, about the beginning of heavy metal, and it's impact on society. So, I leave you with a quote from AC/DC, â€Å"For those about to rock, we salute you!†

Life on the Western Front Essay

The First World War was a shattering experience for all Europeans, both soldiers and civilians. Memoirs show that soldiers expressed a wide variety of views on the war. Some soldiers enjoyed the war and some hated it, but most were unable to decide how they felt about it. In this essay I will be examining whether or not official accounts of the Western Front more accurate than personal accounts. I will survey several sources and try to draw a conclusion. Soldiers in the war were allowed little correspondence. Their letters and postcards sent home were censored to the point of very little detail. They were only allowed to write about family, friends and their health, as can be seen on the field service postcard, source A1. The honour clause was a statement all soldiers had to sign to confirm they were not writing about anything else other than private family matters. The honour clause also gave the officials permission to examine the contents of the postcard/letter e.g. ‘Green envelope’ source A2. The officials censored letters and postcards because they didn’t want people back home to know too much and also because they didn’t want the Germans to accidentally find out their plans. They were able to do this under the defence of the Realm Act 1916. Postcards and letters were limited because the government wanted to maintain high morale on people back home so that recruitment would not be affected. The postcards are useful to historians studying the Western Front because it shows how little time the soldiers had. They also tried to be more optimistic when writing back home to family and friends. This is because they didn’t want them to worry too much so tried to keep a happy tone in their letters. I personally think letters in the personal section give the most information about trench life because in the official account the trenches are shown as they are meant to be, not as they actually are. Whereas in the personal account soldiers describe what the trenches are like. â€Å"About six feet in depth, they were floored with duckboards and were wide enough for two men to pass comfortably†¦Ã¢â‚¬ . Some of the letters in the personal account are similar. Many soldiers wrote about the same things i.e. light-hearted happy conversations. â€Å"I got your letter today and you seem quite cheery so as long as Dora’s all right all’s well with the world.† So as to not worry their family and friends. The letters and postcards in the official and personal section do not give off the same impression of life on the Western Front. For example, Teddy Bennett who was a second lieutenant of the twenty-ninth battalion of the Machine Gun Corps described the trenches as eighteen inches and only three feet deep , only big enough for a ‘drain pipe’. But George Coppard wrote that the trenches were ‘in very good condition’ and were ‘about six feet in depth†¦ enough for two men to pass through comfortably’. These two clearly show that trenches varied in condition. The majority of soldiers used the same tone and wrote about similar things effectively censoring themselves. The letters and postcards do not give the same impression of life on the Western Front as other sources. The other sources i.e. photos showed soldiers dieing cruel deaths and suffering from severe injuries and diseases. I don’t think this type of evidence, personal and official, gives a totally accurate view of life on the Western Front but they are useful as evidence of soldiers feelings and opinions. Official war artists were commissioned by the government to paint pictures/images of the war. Fortunino Matanaia and C.R Nevinson are examples of war artists. Paul Nash was a front line soldier for four months in 1917 but was sent home after an accident. He was then sent back to the Western Front as an official war artist. He was ordered not to show any dead bodies in his pictures. He gave off a peaceful and honourable impression of the war. The content of some of the paintings in the official section are not reliable because they censored dead bodies. I don’t think these paintings in the official section are an expression of opinion because the artists were told what to hide & what to draw. The painting by John Singer showing soldiers blinded by gas seems fairly accurate to me because it was painted in 1918 and during that time many soldiers suffered from tear gas that caused temporary blindness. The painting is very similar to source A5, a photo. I think source A4, the photo showing two British troops in anti -phosgene masks manning a Vickers machine-gun, was posed to show those back home that anti-phosgene masks were provided for soldiers so more volunteers would sign up to join the army. I think it was posed because until after 1916 there were no more volunteers and conscription was introduced. My feelings towards source A9, a photo of two men badly disabled from the war which might have been used for propaganda purposes, is sympathy. But soldiers would not want pity because they felt proud. This is one of the differences of the two generations. I think that they feel the need to smile to show they are strong and they probably think they have to put on a brave face so their loved-ones won’t worry. Sources B9-B13 are more gruesome compared to the sources in the official account. The reasons for the difference are officials wanted to conceal all the gruesome deaths that the British soldiers had and only took photos of their peaceful deaths. I think photos, official and personal, are quite accurate as source of information on the Western Front for a variety of purposes. Punch was a British humorous political magazine. It contained anti-German propaganda. The main purpose of political cartoons is to get a message across in a more entertaining way. I think source A10 is very useful to historians studying soldiers’ attitudes to life on the Western Front because it shows that soldiers were pessimistic and found trench life difficult to handle. I don’t think source A13 is reliable. This is because the cartoon was taken from a British political magazine and the Germans were the enemy so they would have wanted to make the Germans look bad. There are a few hints of bias in sources A14 and A15, for example â€Å"Our operations, in conjunction with the French, definitely stopped the German attack, and it has not since been removed.† and â€Å"We progressed North Poziers and hear High wood and Delville extremely severe enemy losses.† This is because the articles were written by the British and also because they were official. Based on what I have read I don’t think cartoons and newspaper are reliable. Although it is useful for historians studying soldiers’ humour. The most famous war poets are Siegfried Sassoon and Wilfred Owen. Seigfried Sassoon serviced was an officer who suffered from shell shock and had come to the conclusion that the War was pointless. He was sent home on sick leave in 1916. During his second visit to France his views on war became more doubtful about the way in which war was being conducted from a military point of view. By July 1916 he was well enough to return to duty but he couldn’t bring himself to do so, so he wrote a statement which he regarded as ‘an act of wilful defiance of military authority’. The officials found this hilarious and he was ordered to attend a Medical Board at Chester in July 16th but he failed to attend. A Second Board was arranged at Liverpool on July 20th, which he attended and it was recommended that he be sent to Craiglockhart. Wilfred Owen spent the winter on 1916-7 on the front line but was then sent home on sick leave. He returned to the front on 1st September 1918 and was killed on 4th November, seven days before the war ended. He was awarded the Military Cross. Many of the poems were about warfare and the effects of gas and bombardment. For example ‘Dulce et Decorum Est’ by Wilfred Owen tells the story of a phosgene gas attack as troops were making their way back from the front line. This poem is backed up by source A5. It is possible that these poems are exaggerated because the soldiers might have been suffering from depression and by writing these poems they were drowning their sorrows. I don’t think the poems are inaccurate because they are from soldiers’ views. Many of the poems are making a specific point i.e. ‘Does it Matter’ and ‘For the Fallen’ written by Siegfried Sassoon. The poem ‘Suicide in the trenches’ by Siegfried Sassoon tells the story of a ‘simpler soldier boy’ who fought in the war and couldn’t cope so committed suicide expresses anti-war sentiment. The poem ‘Returning, we hear the larks’ written by Isaac Rosenberg also expresses anti-war sentiment. In the poem ‘Dulce et Decorum Est’ the title is Latin saying Dulce et Decorum est pro patria mori meaning ‘It is sweet and noble to die for your country.’ I think it is used in the last line because the soldiers die in the end and the poet is saying it is sweet and noble of them. Also to highlight the wrong. Overall, these poems are quite accurate as evidence of life on the Western Front because they are soldiers’ points of views and this was the only way they were allowed to express their feelings. Siegfried Sassoon was decided as having mental illnesses because he didn’t agree with the way war was conducted. As a result of this he was admitted into a mental hospital to be treated for shell shock. My opinion of the war poets are they were all depressed and found war difficult so they wrote poems to show this. I think they can be relied upon as they are the thoughts and feelings of soldiers. Which cannot be ignored and tend to highlight the variety of experience on the Western Front. The conditions of the trenches were often very bad. The mud was often deep and became very muddy whenever it rained. The trenches were lined with sandbags and collapsed as they filled with water causing the sides to rupture. The trenches were always shelled by enemy artillery which destroyed the sandbags and sides of the trenches so needed frequent repair. Barbed wire lined the outside of the trenches to keep the enemy from attacking. Many soldiers experienced illnesses and diseases whilst living in the trenches. Trench foot was a common disease which many soldiers got by standing in mud for too long. To prevent this from spreading the soldiers rubbed whale oil on to their feet everyday. Being bitten by lice was also very common in the trenches. They tried to prevent this by running a lighted candle along the seams of their clothing but this only killed the lice, not their eggs. The lice carried a disease called trench fever. I think sources A9, B3, B13 would be most useful to historians wanting to find out about the morale of the soldiers. The people today view the war a lot differently compared to the people who lived through it. When you step back and take a closer look at the picture you see things differently. Overall, I have a fairly accurate view of life on the Western Front from looking at personal and official accounts. I have found both, official and personal, accounts useful. I can’t really put together an accurate picture of what life on the Western Front was actually like using personal accounts because the soldiers may not remember what happened to give an accurate description and would be bias against Germans. The official account has been censored so that also is not really reliable. Therefore I think that by looking at both accounts would give a clearer picture.

Stanford-Binet test Essays

Stanford-Binet test Essays Stanford-Binet test Paper Stanford-Binet test Paper Even the latest version of the Stanford-Binet test has been so polished and psychologists rely on their validity and it is undeniably popular, it is not perfect. In fact one of the strong critics of the scale is Gould who states that Binet originally have devised his test to be carried out with an examiner in a one-on-one method for detecting problem areas instead as a means of ranking the general intelligence testees linearly. Moreover, he noted that tests of mental abilities has suffered from inadequate support and its own internal contradictions (Gould 223) that even the mayor of Chicago, had tested as a moron on one version of the Binet scales (Gould 223) I. Robert Sternberg and his Triarchic Theory of Intelligence Another theory on Man’s intelligence is that of Robert J. Sternberg who took a truly holistic approach to the conceptualization of intelligence in his Triarchic Theory. What makes the work of Sternberg special and advantageous over the conventional psychometric test is its bases. Aside from being more cognitive, Sternberg himself proclaimed that his work is based on a theory of human intelligence, the triarchic theory that is broader than conventional differential theories which â€Å"have been based on theories of intelligence that have their roots in differential psychology the psychology of individual differences† (Rowe 183) The three subtheories of Sternberg’s Triarchic Theory are the componential or analytical subtheory , experiential or creative subtheory, and practical or contextual subtheory. These â€Å"theories seek to go beyond the IQ† ( Mackintosh 27) of a human being, though Sternberg acknowledges the importance of IQ testing. He believed that IQ tests measure only a sub-set of the† multiple intelligences† (Mackintosh 27). The first subtheory, which is the componential one deals with the components of intelligence; the experiential subtheory deals with the importance of coping with relative novelty and of automatization of information processing; and a contextual subtheory dealing with processes of adaptation, shaping, and selection. â€Å"I have referred to the theory from time to time as triarchic. †(Sternberg 456) Moreover, one of the arguments of his work is that the g factor or the â€Å"general intelligence does not exist† (Sternbeg 4)although general ability does. Although the Triarchic Theory is very useful and advantageous, even more detailed than that of Binet, it has its own share of criticisms. Quoting sociologist Linda Gottfredson in Sternberg’s book, is an obvious defense for the validity of the IQ tests. The effects of intelligencelike other psychological traitsare probabilistic, not deterministic. Higher intelligence improves the odds of success in school and work. It is an advantage, not a guarantee. Many other things matter. is an obvious qualification of the arguments Sternberg has presented and a defense for the validity of IQ tests. II. Psychometric Approach and the Information Processing Approach Psychometrics or psychometry, being the basis of the Psychometric Approach, is â€Å"the branch of psychology that deals with the design, administration, and interpretation of quantitative tests for the measurement of psychological variables such as intelligence, aptitude, and personality traits† (The Free Online Dictionary) in testing human ability. The Psychometric Approach, which presume that intelligence is a measurable factor, has became the â€Å" primary method of studying intelligence† (Corr) and thus the testing of IQ was born. There are many psychologists who devoted their time on studying intelligence and have paved ways in producing a method to measure the intelligence in a psychometric manner. Among them, as previously mentioned, is Alfred Binet with his Binet-Simon Scale. The study of psychometrics was only starting with that of Binet though and its furtherance can be seen in Dr. John C. Ravens Progressive Matrices, Kaufman couple’s Kaufman’s Assessment Battery for Children (K-ABC) and in the Wechsler Adult Intelligence Scale (WAIS) . If a one is not following the psychometric approach, that psychologist would be using an Information Processing Approach. This is another philosophical theory in understanding the cognitive process, similar to the applications used by Sternberg in his Triarchic Theory and diverse from that approach of Binet as explained above. This approach views human as an â€Å"information processor† (Wyer 2). The same author further explains the idea of this approach on the character of the information processor as: .. capable of receiving information operating upon it according to certain rules, storing the results of these operations in memory, altering the contents of certain areas of memory to which new information is relevant, and ultimately reporting the results of these operations in a form that is implicitly or explicitly specified by a user. The Information Processing Approach, therefore, is based on the premise that humans have brains that are similar to computers. III. Conclusion Intelligence is something measurable and all the efforts done to measure it have greatly influenced the foundation and philosophical views on the cognitive process as well as the educational system all throughout the world. No matter what a person chooses to use to understand the cognitive process, any approach is useful and have their certain characteristic that is superior over the other. They have their respective disadvantages over each other as well. Finally, in measuring the intelligence of an individual, it is not the measurement that matters or the measurement method that was used. The most important is the application of that highly measured intelligence towards the betterness of humanity. Becker, Kirk. A.. History of the Stanford-Binet intelligence scales: Content and psychometrics. (Stanford-Binet Intelligence Scales, Fifth Edition Assessment Service Bulletin No. 1). Itasca, IL: Riverside Publishing, 2003. Corr, Bradley. The Psychometric Approach to Intelligence: How Smart am I?. Serendep. 2004. Retrieved May 5, 2008

Impact of Information Technology (IT) on NHS Essay

Impact of Information Technology (IT) on NHS - Essay Example The research paper â€Å"Impact of Information Technology (IT) on NHS† highlights the introduction and implementation of ICT technology systems in health service. The introduction and use of computers in primary health care provision in the United Kingdom has progressed slowly due to lack of proper coordination. This has necessitated calls with proposals to change policies so as to improve primary health care. According to researchers, proper coordination might enhance the use of suitable application of information technology. From the time ICT was incepted and applied in the pathways of health care in the United Kingdom, patients have experienced tremendous improvement at all stages of health care provision. This has mainly been necessitated by the fact that technology improves communication between the health care system and its consumers. It has provided various ways in which consumers can reach health information through NHS Choices mobile directory, Feedback services like that offered by Patient Option that gives consumers with the alternative to change health care delivery. Technology may have an impact on the relationship between patients and their carers and or other medical experts in ways that may sometimes be perceived as counterproductive. For example, some doctors view the availability of online information to patients as a threat to the delicate balance of the patient–clinician relationship. Patients may be concerned that the relationship with their carers could be replaced by one with a machine. Patient Records SCR: The electronic health record card has the ability to track the patient and allows staff treating or taking care for patients to easily access information about them, therefore improving diagnosis and care. Electronic Prescription Service: The Electronic Prescription Service enables those providing prescription services such as GPs and practice nurses, to send prescriptions electronically to dispensers like pharmacies of the patient’s choice. This has revitalized prescribing and dispensing processes therefore making it to be safe and convenient for patients and staff (Royal Commission on Long Term Care, 1999). Choose and E-Book ICT has provided the opportunity for online booking services as well as touch-screen patient check-in systems that offer patients more autonomy on the consultation process with their preferred medical expert and therefore empower them. It also offers monitoring and alarm facilities that help patients to sustain an independent life while bed-nursing at home for patients who might have to be cared for in a medical facility. Besides, there are devices that can check the level of blood glucose while others are able to monitor the use of anticoagulants help to save patients from unnecessary visits to the clinic or hospital. Individual applications located anywhere for both patients are available. In medicine, ICT has had adverse positive effects beyond the doctors’ a nd hospital databases. It is evident that other areas that have recorded substantial effects from ICT include computers that control diagnostic machineries. In addition, computer analysis of information collected from diagnostic equipment (Royal Commission on Long Term Care, 1999). This is evident since images from NRM scans that are very unintelligible get processed and interpreted clearly by computers and therefore helping doctors to give the correct prescriptions to the patient. Expert systems can avail doctors with information regarding diseases that are uncommon. For medical consultants, guidelines and online access to research results and protocols on searchable databanks offer easy reference to the current knowledge reservoir. Preventive care has also been greatly facilitated by

Executive summary Essay Example | Topics and Well Written Essays - 250 words - 2

Executive summary - Essay Example In 1990, European identity was formed. This was encouraged by values like poverty eradication, job creation, environmental protection, war rejection, freedom and democracy, human rights and European culture diversification (Polonska & Kimunguyi, 107). American media had dominated in 1980’s. This enabled USA to dominate the whole world in terms of imagery and even power. Western Europe countries also started to dominate the media but in minor way. Through technological development, some parts of Western Europe were able to have TV channels. Introduction of satellites made communication easier but western European media failed to introduce. Therefore, the European media was sidelined (Polonska & Kimunguyi, 108). In 1980, European fought cultural imperialism involving itself more on the media industries. An initiative called European Initiative was formed. Television channels were introduced since they were known to be more influential. This led to the existence of the Euronews. Euronews majors on current affairs and news only. It started broadcasting in five languages but currently it does broadcasting in twelve languages. It broadcasts to 333 million households (Polonska & Kimunguyi, 110). Euronews covers all stories from regions and these stories must be relevant to the European citizen. Its journalists ensure that national allusions and references are adhered to. Journalists write their own accounts. The stories they give should balance view where objectivity is the main rule (Polonska & Kimunguyi, 112). Currently, Euronews is trying to reach the whole world. It is broadcasting in twelve languages. This ensures that it is hunting the whole world. Euronews is reaching many countries in the world because European Union is also going global (Polonska & Kimunguyi,